Easter Sunday is your best shot at the year. For most churches, it’s not even close. You’ve spent months planning, rehearsing, decorating. You’ve invited friends and family. You’ve prayed for people in your community to walk through your doors. And they do—sometimes in record numbers. Then Monday comes. And by the following Sunday, many of those first-time guests have vanished, leaving you wondering what went wrong. They were engaged. They smiled during the message. Some even shook the pastor’s hand on the way out. So why didn’t they come back? The answer rarely has to do with your sermon or…