Easter Sunday is a remarkable time for churches. Friends and families gather to celebrate, and the chairs are often filled with faces both familiar and new. It’s one of the highest-attended days for congregations, offering a prime opportunity to connect with those who might not regularly attend. To nurture and expand these relationships, consider these three strategies to ensure new guests feel welcomed and encouraged to return long before the next Easter.
1. Organize Your Contact Information
After the Easter service, you might find yourself with a collection of connection cards, guest books, or online sign-ups. It’s crucial to promptly gather the names, emails, and phone numbers you collected and integrate them into your church’s database. This step sets the foundation for meaningful follow-up, allowing you to personalize future interactions and ensure no one slips through the cracks. By organizing this information effectively, you can tailor your communication to address specific needs or interests expressed by your visitors.
2. Send a Thoughtful Follow-Up Email
A few days after Easter, reach out with a follow-up email to express gratitude for their attendance. Personalize the message as much as possible, referencing any specific interactions or interests they may have shared. Share a bit about your church community and what makes it special, whether it’s a focus on family, community service, or powerful worship experiences. Be sure to extend an open invitation to return, letting them know they’re welcome anytime. By fostering a sense of belonging early on, you lay the groundwork for building lasting relationships.
3. Invite Them to Your Next Sermon Series
Capitalize on the positive momentum of Easter by inviting your guests to your next sermon series. Highlight the theme and any unique aspects that might resonate with their interests or spiritual needs. Whether it’s a series focused on personal growth, relationships, or exploring life’s big questions, create a sense of excitement and anticipation. Consider offering additional resources or small group discussions related to the series, which can provide deeper connections and encourage consistent attendance.
By diligently organizing your new contacts, following up with genuine communication, and extending an engaging invitation, you transform Easter visitors into regular attendees. These efforts cultivate a vibrant, growing community where everyone feels valued and inspired to embark on their spiritual journey.
