One of the key elements of an engaging church website is a well-crafted “New Here” page. This is often the first stop for potential visitors exploring your church online. It’s an opportunity to make a strong first impression and serve as a digital handshake to your local community. Here’s how to create a compelling “New Here” page that resonates with guests.
Where to Begin
Imagine you’re in an elevator with someone who spots your church logo on a bumper sticker. They ask, “What do you like about your church?” This is your moment for an elevator pitch—a concise, compelling answer that highlights why your church is special. Similarly, your “New Here” page should capture this essence, providing a welcoming introduction to prospective members.
Crafting Your Elevator Pitch
Start by listing 4-6 reasons why you love your church. These points will guide the content of your “New Here” page. Common highlights might include:
- Inspiring sermons that resonate weekly.
- Uplifting music that enhances worship.
- Warm, small groups that feel like family.
- Engaging children’s programs that kids look forward to.
- Active community service initiatives making a real impact.
Use these points to form the backbone of your page, showcasing what makes your church a vibrant spiritual home.
Structuring Your New Here Page
Once your core messages are defined, it’s time to think about the layout of the “New Here” page on your church website. Begin by creating a visual sitemap and a basic content outline. This helps ensure every important aspect is covered and presented logically.
We usually map out a website with a visual sitemap, and we normally have a basic outline of content for each page as we plan the site.
As you can see, each page has a brief outline of the content on that page. Most pages have a cover section with a page headline, followed by other rows or columns of content below that. The page almost always ends with a clear call to action for the user to take the next step in their journey through the website. For the New Here? page, our main goal is to have them plan a visit.
Designing the Page
Initially, you can use stock photos and placeholder text to map out the page design. This draft version will help determine the ideal amount of content for each section. Once satisfied with the layout, replace placeholder text with authentic copy and swap stock images for real photos of your church community. This personal touch can help foster a sense of connection and authenticity.
By thoughtfully constructing your “New Here” page, you can create a welcoming and informative introduction to your church, helping visitors feel comfortable and excited about their first visit. A well-crafted church website with a standout “New Here” page can be a powerful tool in extending your church’s reach and fostering community growth.
